How Meta Could Leverage Outbound Clicks
Jon Loomer
AUGUST 3, 2022
If a large percentage of your audience consumes your content while on an iOS device, tracking opt-outs could significantly impact your reporting, optimization, and retargeting. This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). Everything.
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