The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
Razor Social
MARCH 30, 2016
You could be running an event and you want to track real-time mentions so you can respond to and track them. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Talkwalker offers an enterprise-monitoring solution but it also has a free alerts application.
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