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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You could be running an event and you want to track real-time mentions so you can respond to and track them. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Real-time Insights. At times, you want to monitor what is happening right now. Campaign Analysis. Brandwatch.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ While I haven’t really gone for a night on the town, social media has given me a taste of what I’m missing.

Hotels 245
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue? That’s how Ben & Jerry’s is doing it.

Facebook 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal. In any event, I get paid to blog on some avenues and I also blog for free on others. Perhaps, real ad sales will follow.

Blogger 177
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. C’mon.

Marketing 279
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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Reply Christine Taylor December 1, 2009 at 10:22 pm I wasn’t able to get to the ( [link] ) Reply Tamar Weinberg December 1, 2009 at 10:25 pm Christine, it works here – did you go to [link] It will immediately capitalize itself and show you an upcoming event. Reply Tim Ware December 1, 2009 at 10:37 pm Great info, Jesse.

Facebook 279
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series. Andy has submitted nearly 15,000 stories to Digg and over 4200 of his submissions have hit the front page of the impossible-to-game social news site.