Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

You can create separate feeds for the Google News homepage as well as specific sections (like Business or Technology) if you have applicable content. I did a 90-day study of standout tag usage last year and found that “Featured” articles do appear in Google News multiple times nearly every day.

News 147
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Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

In addition the tag is not applicable to content like slideshows and packages that is not eligible for Google News indexation. Articles still need descriptive, well-balanced headlines for regular Web search as well as social media (and really still for news search too).

News 162
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Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Adam Sherk

But hurry; yesterday Oestlien told AdAge that they have already received thousands of applications and they’d likely stop taking more early next week. In addition, businesses can apply to be part of the initial test group for Google+ business profiles. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

But it is important to point out that in practical application keyword research for content planning takes a lot of time and effort. Or consider creating special projects to build out content in specific areas over time. A Few More Things to Keep in Mind. This process seems pretty simple and straightforward, and it is.

Research 183
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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Now not every business will have as engaging a representative, but that does not mean a personal video appeal isn’t applicable beyond celebrity. Users who sign up see a second video with a thank you message from Keys. The key takeaway: the more ways you can bring your Facebook Pages to life, the better.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

The New York Times I did not see any custom tabs on The New York Times page this week but in the past they have added them for major events such as the Winter Olympics: Newsweek and Time In going through the Facebook Pages I also noticed that several organizations are utilizing professional applications from Involver for things like Twitter and news (..)

News 181
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Link Building Tactics for Publishers

Adam Sherk

Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too. The primary motivator here isn’t typically link building, but the resulting accumulation of links and social shares is a nice side benefit. Widgets and badges.