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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. Spectators might not be allowed inside stadiums to cheer on their favorite athlete, but they are on social media at all hours. Join the right conversations. Bring fans behind the scenes.

Brands 133
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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. and a 9.39% conversion rate. conversion rate). conversion rate).

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about. And the proof that consumers trust the brand is on social. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Listen first and learn from conversations on social.

Brands 110
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What is hashtagging and how to use it effectively

Sprout Social

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Hashtag 122
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. That’s the big question that Facebook, Twitter and every other social network faces. Of course not.

Facebook 129
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. That’s the big question that Facebook, Twitter and every other social network faces. Of course not.

Facebook 129
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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. So, why bother? — R ?