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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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How Fashion Brands Can Use TikTok

Pixlee

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. Create a Virtual Event. Before and After Videos with Influencers or Customers.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. Why the partnership works: Druski’s audience and his connection to the sports and entertainment industry make the partnership with the NBA feel authentic and fresh, making for laughs between professional athletes and fans alike.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit. Take cues from how your potential customers spend their summers, what events they’re interested in, and what unique angle your brand can take to stand out from competitors during the season.

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How To Forecast Creative Needs for Ecommerce

Pixlee

You don’t necessarily have to attend a live event to learn from it; pay attention to media outlets, social posts from thought leaders, and the conference schedule to get a sense of the most important takeaways. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

This sponsored Reel feels as authentic as her organic content. There are lots of ways to outsource the production of apparel and gifts with sites like Printful. Host an event or workshop. Events and workshops are a quick way to monetize your social media presence. A charity fundraiser and networking event.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge.

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