Sprout Social

NOVEMBER 29, 2021

According to our data, 65% of participants have already made purchases directly through social media. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Brand awareness is the key to unlocking more purchases on social.

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Buy Brands Survey Apparel 142

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. .

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Social Media UGC Reddit YouTube 98

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.

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Authentication Brands CSR Hotels 42

Sprout Social

OCTOBER 5, 2021

Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Responsive brands breed trust.

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Brands Marketing Apparel Issues 106

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. What is their social strategy on Instagram?

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Instagram Brands Fashion Sports 155

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok.

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Fashion Brands Apparel Authentication 59

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. KiraGrace’s Brand Story through Customers.

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UGC Brands Apparel Content 56

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.

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Social Media Tools UGC Curation 56

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 Trend #1.

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Influencer Trends Brands UGC 75

Pixlee

APRIL 13, 2021

Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? An unlimited shopping experience.

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Brands UGC Apparel Discount 95

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

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UGC Brands Apparel Content 59

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

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Brands UGC How To Apparel 52

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. Bloggers, online stars, and celebrities tend to have a lot of sway over the perceptions of their followers, and a well-planned ambassador marketing campaign can help you get your product in front of 10 million people on social media. .

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Brands Marketing Apparel Influencer 56

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

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Blogger Fashion Case Study Brands 155

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust.

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Influencer Marketing UGC How To 96

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 To build brand awareness for a new product. Make sure to write in a tone that shows off your brand’s personality.

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Small Business Instagram Platform How To 202

Pixlee

JUNE 13, 2019

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. Morphe Cosmetics’s brand identity is tied to the LGBT community. Morphe’s message is about highlighting beauty regardless of how you self-identify.

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Brands Hotels UGC Apparel 61

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

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Strategy UGC Brands Apparel 52

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better.

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Products Team Focus Group Collaboration 89

Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Brands can use UGC and dynamic display to optimize the best content in the customer journey.

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UGC Brands Apparel Communities 53

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. They absolutely love it!

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Retail UGC Apparel Social Media 41

Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. UGC, influencer marketing , and a solid Ratings & Reviews solution can all positively impact your ability to forecast your brand’s creative needs.

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UGC How To Compete Apparel 75

Pixlee

MAY 3, 2018

But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. Since then, it has become a powerful channel for brand marketers who are looking to expand their businesses’ social marketing presence. Hint Water is amazing at featuring its brand as a model for healthy living.

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Engagement Instagram Brands Apparel 62

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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UGC Marketing Influencer Authentication 52

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co.

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Brands Retail Apparel Fashion 40

Later

NOVEMBER 23, 2020

As the platform continues to roll-out new shopping features, including a brand new partnership with Shopify , e-commerce brands are beginning to see TikTok’s potential too. But is shopping on TikTok the future of social commerce? Why is it getting so much recognition as a social commerce platform? Image credit: Shopify.

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Apparel Authentication Collaboration Hashtag 73

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. Promoters are customers with a high NPS score — pay attention to these ones since they are more likely to refer others to your brand. 4 Ways to Use UGC to Improve NPS.

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UGC Apparel Content Hashtag 52

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

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Instagram Influencer Brands Upcoming 69

Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. .

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Instagram Tips Discount UGC 98

Pixlee

MAY 11, 2021

Decades of successful word-of-mouth marketing has proven that people prefer to hear about the experiences of others like them with a product rather than from an informational, branded ad; word-of-mouth marketing generates more than twice the sales of paid advertising, after all. Whiskey brand Proper No. Prove your credibility.

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UGC Content Metrics Apparel 52

Pixlee

APRIL 18, 2022

This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector. Influencers often utilize their platforms to teach their followers about products and brands they swear by. Publish Influencer-Led Videos on Social Media With a CTA .

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Influencer Marketing How To Collaboration 52

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables.

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Video Retail Influencer YouTube 131

Pixlee

FEBRUARY 7, 2022

People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. Betting on customer reviews to improve brand recognition is always a good idea. To use positive customer reviews for your marketing campaign, you’ll first need to find your brand advocates.

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Review Template Templates How To 78

Later

OCTOBER 30, 2019

Finding your brand voice (and instilling it across your social channels) is the best way to grow your business. . With a strong brand voice, you can cut through the social competition and turn your one-time viewers into lifetime customers! . Think About Your Brand’s Color Palette: . Colors communicate your tone.

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Brands How To Instagram Apparel 41

Pixlee

JUNE 14, 2021

UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This content is already out there on social media or your customers’ camera rolls, you just have to find it. Host a Social Media Contest.

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Instagram UGC Apparel Hashtag 52

ProBlogger

MAY 3, 2023

Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. Build a Compelling Brand Star Wars is not just a movie franchise; it’s a globally recognized brand. Similarly, as a blogger, you must build a strong brand around your blog.

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Collaboration Blogger Apparel Guidelines 37