Influencing Coachella: How evolving demographics & social media stars shape the festival experience
Audiense
MAY 8, 2024
Summer is coming and so are the music festivals! That’s right, festival season is upon us and this year, Coachella has been busy drawing crowds IRL and online. Take Sabrina Carpenter for example, who has been lighting up TikTok feeds performing her summer hit Espresso while flirting with her new beau, Barry Keoghan of Saltburn infamy. Taking place across two weekends, Coachella has been attracting thousands of music lovers since 1999, with approximately half a million attendees in 2023 and over
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