Jeff Esposito
JUNE 3, 2013
Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. Overall, you should read this book if you: manage a social media program (PR, marketing, support). want to learn more on how to measure digital marketing. are a student majoring in marketing.
Jeff Esposito
AUGUST 3, 2010
Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] I thought [.]
Jeff Esposito
JULY 9, 2012
Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Wait, you’re still reading?
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)
Jeff Esposito
JANUARY 8, 2014
The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).
Jeff Esposito
MARCH 18, 2012
No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.
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