Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Twist Image

DECEMBER 1, 2010

PostRank is one of many online analytics tools that attempts to rate and score social statistics from reader's online to help people determine what is worthy of reading. It applies a PostRank score of 1-10 (1 being of little interest to 10 being of significant interest). social statistics. web analytics.

Postrank 108

Postrank Google Reader Statistics Publishing 108

Kikolani

MARCH 13, 2011

If you’ve been following my writing for a while, you will notice I always find a way to throw in a mention for PostRank , and for good reason. Simply search keywords in your industry, and PostRank will give you a list of the blogs with the top engagement on that topic. Engagement Details on PostRank.

Research 153

Research Advertising Postrank Klout 153

Convince & Convert

NOVEMBER 23, 2010

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Maybe Twitter’s new analytics feature will help? Postrank is now allowing you to compare your blog’s performance to that of up to four other sites.

Metrics 127

Metrics Postrank Klout Marketing 127

Kikolani

OCTOBER 13, 2010

Do You Make Any of These 10 Simple SEO Mistakes – From not looking at analytics to a bad linking strategy, here are 10 common SEO mistakes and why they are bad for optimization. How to Use Google Analytics to Lower Your Bounce Rate – Key factors to look at in your analytics, and how to use them to lower bounce rate.

SEO 147

SEO Social Media Postrank Blogosphere 147

Kikolani

JANUARY 26, 2010

If a social media strategist is unable to prove measurable ROI, alternative statistics to show proving the benefits of social media would include: New rankings (or change in rankings) for a particular keyword after social media campaigns. Google Alerts – Email updates of the latest relevant Google results (web, news, etc.)

ROI 114

ROI Social Media SEO Tips 114

ProBlogger

APRIL 6, 2011

It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. Shortcuts via statistics, data and numbers. Your sources may include: website analytics, search behavior (keyword search volumes, trends, seasonality, geography), bit.ly Your costs?

Blogger 42

Blogger Brands Survey Cost 42