Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Kikolani

JANUARY 26, 2010

If a social media strategist is unable to prove measurable ROI, alternative statistics to show proving the benefits of social media would include: New rankings (or change in rankings) for a particular keyword after social media campaigns. Google Alerts – Email updates of the latest relevant Google results (web, news, etc.)

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Tracking sentiment around a brand and its competitors might be important for a product manager. And even if you are one of those lucky brands, consider reading a sample of your coverage to collect crucial qualitative data like sentiment or message accuracy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. Shortcuts via statistics, data and numbers. But it’s not enough in most cases.

Blogger 42

Blogger Brands Survey Cost 42