Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Kikolani

JANUARY 26, 2010

If a social media strategist is unable to prove measurable ROI, alternative statistics to show proving the benefits of social media would include: New rankings (or change in rankings) for a particular keyword after social media campaigns. Google Alerts – Email updates of the latest relevant Google results (web, news, etc.)

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. if a brand gets bagged out by a celebrity, perhaps you can run a survey about sentiment and seek ideas about what to do). Shortcuts via statistics, data and numbers. But it’s not enough in most cases.

Blogger 41

Blogger Brands Survey Cost 41

Convince & Convert

SEPTEMBER 20, 2010

The statistical similarity shocks me. If you’d like to read our side of the story, you can do so here: [link] Additionally, I’m not sure if you saw, but we included you in a blog post last week about Lijit users who won PostRank honors for being a Top Blog of 2009. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149