Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #1: Analytics. Feature #1: Analytics. Feature #2: Email marketing.

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Features Marketing Statistics Template 169

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

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Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. More on that below.

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Waxing UnLyrical

APRIL 29, 2015

Consider using fundraising software to help manage all the details, including participant registrations, sponsor management, and collecting online donations. Have you been involved in a community fundraising event? What are your tips for getting citizens involved? Please share in the comments below. You can also follow her on Twitter.

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Communities Eventful Case Study Groups 100

Waxing UnLyrical

MARCH 18, 2015

I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. Recently, I was on a call with a salesperson vetting hospitality analytics platforms for a client. She blogs about marketing and balancing ambition with happiness.

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Waxing UnLyrical

APRIL 24, 2015

Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. Remember how last week we were talking about how community is really what powers successful content marketing ?

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Communities Tips Metrics Community building 100