Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively.

Template 52

Template Templates Analytics LinkedIn 52

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107

Analytics Meeting Tools Sentiment 107

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

FEBRUARY 6, 2023

The underlying secret lies in deciphering TikTok analytics. TikTok analytics open doors to content optimization and your week-on-week progress. What is TikTok analytics? TikTok analytics are metrics that depict the success of a TikTok account. Tap on the Analytics option. Select View analytics from there.

Analytics 52

Analytics Overview Metrics Hashtag 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 107

Team Hubspot Marketing SMS 107

Keyhole.co

APRIL 26, 2023

The underlying secret lies in deciphering TikTok analytics. TikTok analytics open doors to content optimization and your week-on-week progress. What is TikTok analytics? TikTok analytics are metrics that depict the success of a TikTok account. Tap on the Analytics option. Select View Analytics from there.

Metrics 52

Metrics Analytics Tools Overview 52

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day.

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. And this trend is likely to continue. Then, dig in further.

Examples 119

Examples Social Media Sentiment Influencer 119

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 103

Analytics Twitter Tools Strategy 103

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Hell, 12.7% Powerful mechanism.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Valuable insights they make look at include: Customer sentiment.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Keyhole.co

SEPTEMBER 12, 2023

So, if you want to get noticed by your target market, building a thriving digital presence is a must. In today’s article, we bring you the best social media management tools to up your marketing game. They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Hell, 12.7% Powerful mechanism.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? A CRM or other customer data collection software is non-negotiable. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it.

Social Media 122

Social Media Sentiment Data Team 122

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. With the aid of social media analytics tools , collecting this data is now a breeze. Some software can assist you with this.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The human vs. machine debate has been going on for years, because the software's always been close to the frontier of the science. At what level is sentiment scored and reported?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Gauge positive and negative sentiment from audiences.

Statistics 105

Statistics Skills Analytics Press Release 105

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 115

Data Marketing How To Collaboration 115

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. What is YouTube competitor analytics ? Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. You’ll see why in a moment. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112