Sherrilynne Starkie
JANUARY 29, 2018
It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.
Dave Fleet
JUNE 15, 2010
After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. In doing so, you gain a relative value for each visitor to your site.
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Waxing UnLyrical
JANUARY 24, 2013
There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. For example, a tree at Union Station in Toronto, Ont.
Social Media Strategery
JANUARY 6, 2014
” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use tools like Sysomos and Radian6 to track millions of social media posts.
Webbiquity SMM
JANUARY 24, 2011
It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Actionly also includes Twitter account management and analytics tools.
Josh S Peters
FEBRUARY 5, 2013
Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Knowing this will inform your marketing, social media, SEO, and content strategies.
Convince & Convert
APRIL 24, 2014
Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. Post on the same days each week (For example: Monday and Wednesday) rather than have lulls in post frequency followed by days where multiple posts go up in the same day. Who are your readers and what do they need on an ongoing basis?
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