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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230
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11 best social media listening tools

Unmetric

The tool sources social listening data in over 80 languages. Synthesio provides engagement data such as tracks views, likes, favorites, replies, retweets, and shares across Facebook, Twitter, Instagram, and YouTube. Not just that, Clarabridge provides deep analytics to understand the context of these mentions of your brand.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc.

Strategy 186
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities.

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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You’ll want to learn from previous data so it’s important to be able to track this. BuzzSumo is a tool for competitor research. Reputation Management.