Keyhole.co

FEBRUARY 8, 2024

As a result, the influencer marketing metrics you track will play a crucial role in your business success. But with so many metrics available, knowing which ones matter most can be challenging. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ Regularly tracking and reviewing your Facebook analytic data​ is​ an excellent way​ to understand how your marketing strategies are performing and what you need​ to do to optimize them for even better results. Why track your Facebook analytics?

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Template Templates Analytics Report 59

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. The metrics you should measure.

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Analytics Report Social Media Metrics 121

Webbiquity SMM

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Each objective requires a different approach and set of metrics to track progress. Or all of them?

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Social Media Tips Marketing HootSuite 267

Ignite Social Media

FEBRUARY 8, 2019

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Customer journeys can look.

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Hootsuite

NOVEMBER 8, 2021

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

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ROI Metrics HootSuite CPM 136

Sprout Social

APRIL 17, 2024

Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

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Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. What is TikTok monitoring?

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Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

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Metrics Social Media CPM CPC 112

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

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Metrics Instagram Hashtag Sentiment 52

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing. Union Metrics.

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Analytics Twitter Tools Strategy 104

Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Furthermore, that trait-selection process isn’t a one-off. Learn from those who are bigger, faster and stronger.

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Conversation Retail Hubspot Buy 260

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. Conversion Rates: Measuring how many leads progress through the sales funnel and eventually convert into customers.

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ROI B2B Organization Platform 62

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Likes are great, but conversions are the ultimate win. Let’s dive in.

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Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

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Keyhole.co

OCTOBER 27, 2022

Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Which Hashtag Metrics Should I Track? Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

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Hashtag Analytics Metrics ROI 98

Small Business Mavericks

NOVEMBER 26, 2013

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Plus, it supports WordPress.

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Analytics Google Metrics WordPress 98

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Analytics Social Media How To Analysis 89

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. You’ll glean valuable insights and be privy to important conversations. Trend-tracking.

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Curation Social Media Management Tools Social Media 88

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.

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Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

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Strategy Twitter Tips Marketing 52

Oktopost

NOVEMBER 16, 2023

But this process comes with its own set of challenges. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Deciding which key metrics to analyze can be challenging with endless social data available.

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Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. It means more efficient use of resources and a higher probability of conversions.

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Influencer Marketing Collaboration ROI 104

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

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Microsoft Analytics Metrics Data 112

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. When you’re already spread thin, every minute counts.

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Template Templates Social Media RFP 107

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

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Metrics Social Media Marketing URL 60

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. Another key area is influencer marketing.

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Small Business Mavericks

AUGUST 18, 2014

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords. Put a value on keywords that assist conversions with the Model Comparison report.

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Analytics Adwords Comparison Report 87

Hootsuite

SEPTEMBER 30, 2022

Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Hybrid chatbots that offer AI and rules-based conversations. Walk them through the sales process.

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FAQ Retail Overview Loyalty 120

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. It doesn’t focus on external factors like how other businesses are performing on those same metrics. But competitor benchmarking compares your processes, products, and ROI against competing brands.

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Metrics Analysis Comparison Price 59

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Dig into original research and analytics to find out key characteristics of your potential customers.

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Hashtag Instagram Engagement Brands 88

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. View Conversions by Social Network. What: View reports that show the real-time and latent impact social media has on sales and goal conversion.

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Analytics Report Social Media Google 147

Oktopost

MARCH 25, 2024

Here is our recommended process: Define your goals While your contest is all fun and games for your advocates, the last thing you want to do is motivate them in the wrong direction. While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing.

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