Adam Sherk
APRIL 30, 2013
You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. But if you are looking for a simple way to do a relative comparison of users, these tools offer a basic metric you can use. Related posts: The Best Free Tools for Twitter Analytics. Klout and Kred.
Adam Sherk
OCTOBER 7, 2014
And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. For additional suggestions see my post on social media analytics tools for publishers. In addition SEMrush is a good keyword research tool.
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Adam Sherk
DECEMBER 21, 2011
Beyond Facebook Insights: Useful Facebook Analytics Tools. I used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). The post on Facebook analytics tools did well considering I just published it last week.
Adam Sherk
OCTOBER 6, 2010
That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available. But reach and total engagement do still matter so I wanted to make that comparison.
Adam Sherk
MAY 17, 2010
Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. I used the default CPM just as a means to make a relative comparison between the various news organizations.
Adam Sherk
MARCH 2, 2010
I looked at referral data for 2008, 2009 and 2010 to-date and for comparison also included Facebook and Digg. Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands. So what percentage of total site traffic came from Twitter and the other social sites?
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