Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 7, 2022

Some even made memes. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Think of it as a real-time focus group that provides honest, unfiltered feedback. I feel you @SlackHQ. The day after a long weekend is always a rough one.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Using social listening to assess audience fit.

Brands 114

Brands Meme How To Advertising 114

Later

JUNE 11, 2021

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Use Twitter Analytics or a third-party tool to analyze old Tweets. You can also use a third-party analytics tool to learn more about your followers.

Twitter 86

Twitter How To Compete Hashtag 86

Hootsuite

MAY 13, 2020

With a Facebook page for business, you can collect audience analytics, add a call to action or helpful apps and services. Facebook groups , on the other hand, are a place for your fans/customers/readers to come bond around how much they love you. You might start the group to encourage chatter, or a superfan might start their own.

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Subscriber Analytics YouTube launches new subscriber analytics for better content planning. Use the analytics tool to plan content that resonates with your audience.

News 72

News Social Media Marketing Facebook 72