Sprout Social
AUGUST 17, 2021
If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. CoinMarketCap takes a deep dive into a dog-related meme cryptocurrency, named Baby Shiba Inu.
Convince & Convert
APRIL 23, 2015
They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Consider this a mini focus group to power a broader campaign or piece of content.
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Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Sprout Social
MARCH 7, 2022
Some even made memes. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Think of it as a real-time focus group that provides honest, unfiltered feedback. I feel you @SlackHQ. The day after a long weekend is always a rough one.
Sprout Social
DECEMBER 5, 2022
From stories of triumph to funny social media memes , social has the power to spark a smile. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. And there are plenty of “pros” to celebrate. Social media can bring joy.
Sprout Social
FEBRUARY 28, 2022
The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group. Why it worked : The conversations around Squid Game fell into two primary buckets: global critiques of capitalism and memes.
Later
JUNE 11, 2021
This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Cheese company Velveeta has created a Twitter voice that perfectly aligns with their brand. With a 280 character limit, your Tweets need to be short and sweet.
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