Sherrilynne Starkie
APRIL 5, 2018
It takes digital knowledge along with solid marketing and communications experience. It meant no promoted content, a limited use of stories and no analytics. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.
Sherrilynne Starkie
JULY 19, 2013
The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Upgrade Your Twitter Marketing.
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Sherrilynne Starkie
JANUARY 22, 2019
This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.
Sherrilynne Starkie
JUNE 22, 2013
Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Young concluded, “It’s a culture of shared contact between organizations and their communities.
Sherrilynne Starkie
MARCH 8, 2014
While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning?
Sherrilynne Starkie
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.
Sherrilynne Starkie
JULY 4, 2018
Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. The good news for marketers is that users will have a better Twitter experience and so engagement will grow. It's a must-watch for content marketers. Follow List.
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