Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112

Sentiment Banking Patterns Hotels 112

SocMed Sean

FEBRUARY 24, 2022

As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Reasons to Continue Marketing on Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics.

Examples 200

Examples Marketing Retail Automotive 200

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Automotive stands at number one, which is quite remarkable since only a few of the “Top 30 meaningful brands of 2019” are automotive brands. What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

Social Media Marketing

APRIL 3, 2013

Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact. How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. Still, Facebook dominates in this space. Flipboard has launched user-created magazines and is partnering with Etsy.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Way of the Web

SEPTEMBER 24, 2011

Without access to their analytics, surveys and research it’s impossible to say for sure, but I don’t think so. When it comes to sport, automotive, music, film, fashion etc, the same is true. So is it that their audience is simply transferring to their websites, and have they cannibalised their audience?

Hitwise 35

Hitwise Automotive Film Sports 35

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place.

Social Media 245

Social Media B2B Marketing SEO 245