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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. We're getting better (?) Photo by Dan Thompson.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. At the moment, marketers are relying too heavily on automated content analysis. Tools like Radian6, Netbase, etc., don’t work without analysts.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? First – What are the objectives?

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Some of which not only compile online info about your company, but do sentiment analysis as well. Meet them on their level.

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