Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Twitter: Reputation Management in Social Networks (20).

Social Networking 98

Social Networking Advertising comScore CPM 98

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. The social funnel: a breakdown.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Try, try again.

Organization 100

Organization LinkedIn Strategy Social Media 100

Mindjumpers

AUGUST 17, 2011

Vitrue analysed Facebook data from its clients with a combined 41 million fans, and they found that the majority of fans yielded an extra impression. by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Further, Vitrue reached the conclusion of the exact amount of $3.6

Hitwise 255

Hitwise Study Facebook Patterns 255

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. The CPM can be adjusted between $1 and $25. The CPM on facebook is running lower than.20. Do I have this right?

Sites 167

Sites News CPM Facebook 167

Buffer Social

MARCH 22, 2017

Video and mobile are on the cutting edge of social media and marketing and so we’re super excited to share this actionable research with you. By the end of this article, you’ll be equipped with data-backed ideas and insights that you can apply to your own videos today. Does the social network make a difference?

Video 111

Video CPM Real Estate Mobile 111