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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

Sentiment 109
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130
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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. We’re content enthusiasts.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98
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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. Social media data Social data is way more than just brand performance metrics.

Strategy 112
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207
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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.