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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

” The trust and closeness Duke’s social team has with players shines through authentically in their feed. “Understand there’s a level of buy-in strategically…but then let me go do my thing.” You see it in moments like players being able to casually answer impromptu questions while heading to practice.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis.

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PERSONAL KNOWLEDGE MANAGEMENT

Buzz Marketing for Technology

Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. The trick is always to add your analysis and thoughts whenever something significant happens. Don’t just share the news.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. The trick is always to add your analysis and thoughts whenever something significant happens. Don’t just share the news.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Or reply to their question, thought, or query in a natural and authentic way. And once you do, you can give them exactly what they need. But be careful not to confuse social listening with monitoring. I’d say so!

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B2B Employee Advocacy Best Practices

Oktopost

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Brand Amplification. Building Trust.

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