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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. With that in mind here are some Facebook analytics tools to experiment with: PageLever.

Analytics 253
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.

Groups 125
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183
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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

. – Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. Reporting & Analysis. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – Analyze & report on competitors.

SEO 136
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Generated using General Sentiment’s core media measurement and sentiment analysis infrastructure, the report ascribes attempts to assign an advertising dollar value to a brand’s media exposure. IBM plans to make this cloud service available to customers as well, dubbed IBM Smart Cloud Analytics. CITIGROUP $131,326,011.

News 110
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Optimize and the Confluence of Search and Social Media

Convince & Convert

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. data sources like social monitoring.