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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Simply Measured. It is also easy for agencies to white label the reports.

Analytics 253
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Evaluate further by examining keyword difficulty and doing some basic competitive analysis.

Research 183
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Link Love Monthly: Best of January 2011

SocialFish

Export and Analyze Social Media Analytics With Export.ly – ReadWriteBiz. While Mobile Email Usage on the Rise – comScore. Tech/Analysis. My Initial Analysis of Quora – Anti-Social Media. Why collecting email addresses on your Facebook Page won’t work – John Haydon. Datalicious. News Flash!

comScore 172
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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

Reporting & Analysis. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus).

SEO 136
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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). So what about the unique characteristics of the subsections of his supporters?

Groups 125
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Generated using General Sentiment’s core media measurement and sentiment analysis infrastructure, the report ascribes attempts to assign an advertising dollar value to a brand’s media exposure. IBM plans to make this cloud service available to customers as well, dubbed IBM Smart Cloud Analytics. CITIGROUP $131,326,011.

News 109