Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. Prioritize brand awareness.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is sharing our content?” Not convinced?

Data 52

Data Social Media Strategy CPC 52

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. Table of Contents What is reputation management software?

Reputation 100

Reputation Software Tools Sentiment 100

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Brands can’t ignore these conversations, but participation must be approached with care. Leave room for questions. Don’t disappear.

Social Media 145

Social Media How To Policies Team 145

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. But content about jet-lag reducing seat lighting may speak to airlines.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Sprout Social

MARCH 31, 2020

Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. They can happen no matter how careful your brand is with its messaging.

Social Media 135

Social Media Sentiment Examples Issues 135

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. We were on a multitude of airlines during that trip. Listen Now. The RSS feed is: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115