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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

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How to Get Your Social Media Audience Engaging With You Elsewhere Too

Socialmedia.biz

You can also use social and a curated newsletter to deliver similar content through different channels. Think again— Curated is changing the way brands build and publish email newsletters by making the process of collecting newsletter content easy. Think a quality newsletter takes too much time? Image source: [link]. Host an AMA.

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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

The core challenge with social media optimization isn’t availability of data (with the possible exception of Twitter impressions data, as I ranted about here in my social media measurement post). The ability to easily curate content using the browser bookmarklet. Argyle automatically attaches rich tracking codes.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Each post you create is optimized for sharing on one social network only.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.