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See innovation differently: How social media holds the key to true differentiation

Sprout Social

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

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31 free social media templates that will elevate your workflows

Sprout Social

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 3. Download the template 4. Get the template 14. Get the template 23.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Skills Why How. HTML, CSS and JavaScript.

Skills 334
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How to make your brand customer-centric [+ Examples]

Sprout Social

Rather than relaunching sweet potatoes as an internally sourced campaign, they gave credit where credit was due and showed their customers that they’d been listening to their social media pleas. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place. This is where social data comes into play.

Examples 115
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How to collect and mine your social media data for growth

Sprout Social

Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts. Track conversations around your brand Social is like a 24/7 focus group. Your audience is always sharing things they’re excited about, their challenges and their favorite products.

Data 133
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. When do you launch a marketing campaign? It’s taking all the social conversations in aggregate and looking at the overall tone of them. Sentiment falls into macro.