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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Talkwalker offers an enterprise-monitoring solution but it also has a free alerts application. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. You may want to track and respond. Brandwatch.

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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Twitter as a news breaker. Your mileage may vary.

Twitter 131
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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. In fact, most of them had already left. Problem solved.&#

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The ABCs of Online Networking (Your Job Stop): I love Joanna Lord’s article — every single letter of the alphabet has an application in online networking. What Social Media is and What Social Media is Not (Louis Gray): So many people don’t get what social media is. Share This or Else! Who Should Tweet?

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# People do not want to hear from companies as represented by marketers, they want to hear from other people.