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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

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Search Engine Marketing Job Opening

Bill Hartzer

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. What’s in it for you?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon. Did somebody say 'dream team'? ?.

SEO 143
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

Paid is anytime you pay to leverage a channel to get your message out. This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. SearchPaid.

Wiki 178
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Most Shared Article in 2015: AdWords Income Targeting: Can You Find It? (98 Inside Adwords.

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