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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. We also recommended Google AdWords. People are not limited to desktop computers. In Summary.

Marketing 199
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87
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Are Brands Ready For The Instagram Economy?

Twist Image

The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). Couple that with the ability to alternate and merchandise in near-real time, and this is about exciting and lean as it gets in terms of mobile commerce that can scale. google adwords. mobile commerce. advertorial.

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Fetching Friday – Resources Mashup & Exercising with Cats

Kikolani

26 Mobile Apps to Improve Your Business and Networking – Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go. Measuring and Increasing the ROI of Your Content Resources. Business / Career. – Let me cut right to the chase. Want this report?

Exercises 126
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Using Google AdWords. Mobile app analytics. — 15. Diploma in E-Business. Offered by : Alison. Created by : Google.

Class 40
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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

Here are the top six things all marketers really need to follow to maximize ROI. The Google AdWords Landscape (Infographic) – We tend to think of AdWords as the domain of PPC specialists, but it’s becoming clearer and clearer that Google’s SERP advertising has a huge impact on the position and effectiveness of organic results.

Mashup 126
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.

B2B 293