A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. We also recommended Google AdWords. But, putting a couple of dollars behind content can create a great springboard to organic viral reach.
Let's personalize your content