Ari Herzog

article thumbnail

Facebook Followers: Profiles vs Pages

Ari Herzog

So did Tara Coomans , who is unconvinced every solopreneur needs a Facebook presence for their business unless they need advertising or connections to other business pages. Organic posts are competing against advertised posts in the newsfeed real estate and paid posts win.” I savor the quality interactions I have with people.

Facebook 136
article thumbnail

How to Cross Promote Without Crossing

Ari Herzog

How far do you suggest we go to confirm the professionalism of advertisers? Are there any Better Business Bureau or “Blog with Integrity&# type statements that you’ve seen websites ask their advertisers to sign? Tags: Features advertising strategy. No related posts.

How To 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Social Networks I Use Most

Ari Herzog

The coronavirus crisis throws a giant obstacle into my social following strategies because of two reasons: First, I don’t want to tune out people who I care about but I also don’t want my newsfeed filled with politics and sensationalism.

article thumbnail

Introducing @Flextronics to the Social Web

Ari Herzog

JB’s services are broad from corporate identity to web strategy to brand advertising to content management. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley.

Radian6 172
article thumbnail

Who You Should Be Online

Ari Herzog

When I started in social media, my first folly was in strategy: I wanted to be a guru of everything Maui real estate-related. Social media is a two-way/group conversation, not an advertisement platform. Be the real you, for better or for worse (hopefully for the better), and customers will respond accordingly. Be thankful.

article thumbnail

#MySMCStory: Social Media Club and Me

Ari Herzog

But, like so many other startup situations, that job turned into so many more things: advertising manager, PR representative, guerilla marketing manager, and yes, social media manager. I’d originally been hired as their corporate blogger. Something I personally feel passionate about.

article thumbnail

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. Do you know where Nike’s Just Do It! slogan came from? A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It!

Features 155