Jon Loomer

APRIL 20, 2022

So, how accurate are the interests that Facebook advertisers can use to target you? Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks.

Advertising 196

Advertising Facebook Privacy UGC 196

Social Media Today

AUGUST 2, 2022

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.

Advertising 205

Advertising Data Privacy Publishing 205

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. To non-advertisers, this quote means nothing. The Future of Privacy-Altered Advertising.

Privacy 160

Privacy Advertising Facebook Mobile 160

Social Media Today

SEPTEMBER 13, 2022

As data privacy regulations further restrict information access, advertisers need to upgrade their approach.

Privacy 155

Privacy Data Publishing Brands 155

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. These events can be adjusted in Events Manager.

Advertising 180

Advertising Facebook Policies API 180

BeingOptimist

MAY 31, 2023

Due to some privacy concerns users have started expressing concern and have asked if there is a way to see who has viewed their VSCO profile. Security: If you are concerned about your privacy, you may want to know who is viewing your profile. VSCO has been criticized for its privacy practices.

Privacy 98

Privacy Platform Policies FAQ 98

The Realtime Report

SEPTEMBER 2, 2020

The Average Social Media Privacy. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by.

Policies 116

Policies Privacy Social Media Microsoft 116

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. The post Growing Privacy Concerns Put Social Networks’ Targeting at Risk appeared first on Ignite Social Media Agency. Subscribe to Social You Should Know.

Social Networking 127

Social Networking Privacy API Apple 127

Social Media Today

AUGUST 11, 2021

Facebook has outlined several alternative approaches to ad performance tracking.

Industry 199

Industry Privacy Advertising Facebook 199

Jon Loomer

OCTOBER 30, 2023

Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? At most, you could see it as replacing potential lost ad revenue in a region (the European Union) with the strictest privacy laws. This is the best case scenario for Meta and advertisers — and it may be the most likely.

Instagram 192

Instagram Facebook Privacy Advertising 192

Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Privacy 62

Privacy Data B2B Apple 62

Audiense

MAY 25, 2020

The company is now looking for collaborators to start experimenting with its “Privacy Sandbox”, an initiative launched last year to put forward ideas about how behavioral advertising and ad measurement on the web would work in a future without cookies.

Advertising 129

Advertising Privacy Collaboration Project 129

Social Media Today

APRIL 26, 2018

So far it appears that advertisers and consumers are sticking with the platform despite revelations that privacy was compromised for 87 million users. Looks like the world didn't #DeleteFacebook.

Privacy 112

Privacy Report Data Facebook 112

Mindjumpers

JULY 19, 2010

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users.

Privacy 185

Privacy Facebook Disqus Fashion 185

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. incremental conversions. 71% lower cost per incremental conversion.

Advertising 121

Advertising Facebook CPM Committee 121

Social Media Today

APRIL 26, 2018

So far it appears that advertisers and consumers are sticking with the platform despite revelations that privacy was compromised for 87 million users.

Privacy 112

Privacy Data Facebook Advertising 112

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 206

Privacy Advertising Aggregator Report 206

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. Tracking challenges related to iOS 14 and privacy changes impact remarketing. The typical advertiser will not understand the subtle differences.

Campaign 179

Campaign Advertising Privacy System 179

Waxing UnLyrical

AUGUST 22, 2012

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. At least, that’s what I think.

Privacy 198

Privacy Facebook Apple Yahoo 198

Pixlee

JANUARY 30, 2020

As a GDPR validated compliant technology vendor, Pixlee holds consumer data privacy with high regard. How Does Consumer Data Privacy Affect Marketing? While privacy laws such as GDPR and the newly enacted CCPA are good for consumers, they pose a conundrum for digital marketers. Seemingly, personalization contradicts privacy.

Privacy 54

Privacy Data Widget Retail 54

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Social Media Today

JULY 27, 2021

The changes will limit the ways in which advertisers can target young audiences across Facebook's apps.

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Privacy Instagram Advertising Facebook 193

Jon Loomer

NOVEMBER 3, 2023

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. The European Union is an area we need to watch when it comes to behavior targeting and privacy laws. I’ve had so many people send it to me.

Privacy 143

Privacy Advertising Instagram Team 143

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217

Facebook Apple Privacy Advertising 217

SocMed Sean

FEBRUARY 18, 2016

Today, Cassie shares some insights about privacy issues related specifically to Facebook. You can also check out some of Cassie’s other tips on Twitter at @SecureThoughtsC Facebook Privacy is an on-going concern. However, by doing this we’re exposing ourselves to many kinds of privacy breaches.

Privacy 100

Privacy Facebook URL Data 100

Social Media Today

AUGUST 23, 2019

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy.

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Proposal Data Google Advertising 150

Twist Image

MARCH 23, 2018

What Facebook has actually done here is to confirm the death of privacy. EU and Britain, words of concern from the British prime minister and speculation that users could sign out of the social media giant's site for good due to concerns over data breaches and privacy threats. Who watches the watchers? It wasn't a data breach.

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Privacy Facebook Wikipedia Data 71

Social Media Today

OCTOBER 20, 2021

Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.

Apple 206

Apple Privacy Facebook Advertising 206

Jon Loomer

JANUARY 12, 2022

During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies. This policy states that ad accounts cannot be managed by multiple advertisers.

Policies 209

Policies Facebook Advertising Privacy 209

Jon Loomer

SEPTEMBER 3, 2023

The European Union has some of the strictest privacy laws. This would lead to advertisers spending less money there and Meta losing revenue. From an advertising perspective, watch this closely. This would would likely hurt advertisers. Removing them from the targeting pool could negatively impact advertising results.

Privacy 103

Privacy Advertising Instagram Course 103

Twist Image

SEPTEMBER 18, 2013

In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them).

Privacy 102

Privacy Adwords Retail Advertising 102

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.

Advertising 164

Advertising Campaign Conversation Eventful 164

Ignite Social Media

JUNE 23, 2023

New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. New data shows opinions vary widely by age. 100 is the average response for all age groups.

Social Media 148

Social Media Privacy Social Networking Data 148

Jon Loomer

SEPTEMBER 30, 2020

Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices. How Will This Impact Your Advertising?

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Facebook Privacy Advertising Report 212

Almost Savvy

MAY 26, 2010

As you probably know, Facebook has been facing a barrage of complaints regarding their “public is the new norm&# approach to privacy which resulted in much of your/our content being made public by default. As this change will have an impact on our users, we wanted to let you, a valued advertising partner, know about it.

Privacy 150

Privacy News Facebook Lijit 150