Advertising Press Release Report Web 2.0 
Proactive Report
MAY 6, 2010
One of the keynote panels was about the media and their needs in today’s Web 2.0 After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The web is where people go to get news.
Waxing UnLyrical
SEPTEMBER 14, 2010
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Image: marcelinoportfolio ‘s Flickr stream, CC 2.0 Press releases” and publicity are just some of the means to these ends. In this world of Web 2.0,
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Proactive Report
MAY 6, 2010
One of the keynote panels was about the media and their needs in today’s Web 2.0 After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. How does this affect us as PR people?
Techipedia: Tamar Weinberg
AUGUST 18, 2009
Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). You say, “this is merely a story idea as there’s no advertising budget. Usually that’s the case anyhow.
Techipedia: Tamar Weinberg
MARCH 24, 2010
For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. and the Silicon Alley Reporter.
Social Media Strategery
MARCH 10, 2009
Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, I was beyond intrigued – I was also excited and curious.
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