Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

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Tools Adwords Marketing Class 247

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Image by Diggity Marketing via Unsplash, CC0.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. On the other hand, brands the world over are leveraging more tech-based gamification methods, such as mobile devices and social media, for the betterment of their market position and general reputation with customers and potential customers.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Of course, back then, it was literally about butts in seats, because the agency I worked for did integrated marketing for Bay Area engagements of Broadway shows. ” And you know what I say to that?

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Embedding Conference Banking Flickr 100