Sherrilynne Starkie
DECEMBER 20, 2020
When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Google is prescriptive about how to present information. We also recommended Google AdWords.
Sherrilynne Starkie
JANUARY 2, 2018
Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.
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Sherrilynne Starkie
MARCH 26, 2018
This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Google invests in real news quality. Top Five: social networks push new shopping features. Listly by Sherrilynne Starkie.
Sherrilynne Starkie
DECEMBER 20, 2020
When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations. Google is prescriptive about how to present information.
Sherrilynne Starkie
JUNE 29, 2013
Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. I liked that it had the ability to search through feeds to find specific content. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code.
Sherrilynne Starkie
AUGUST 29, 2018
This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds.
Sherrilynne Starkie
OCTOBER 15, 2018
When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Google is prescriptive about how to present information. We also recommended Google AdWords.
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