Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Janet Fouts

DECEMBER 2, 2011

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. Hangouts don’t work on a mobile device for pages. You can’t manage your page from a mobile device. The only way to know if your page has new comments is to browse the feed for the page.

Google 132

Google HootSuite Feed Feedly 132

Jon Loomer

JUNE 30, 2017

Click engagement often confuses advertisers. When promoting a link to an external website, advertisers regularly misunderstood a click to mean any click to their website. Or more accurately, they can abandon that visit before Facebook or Google Analytics can record their visit (the pixel load doesn’t complete).

Metrics 160

Metrics Engagement Facebook Advertising 160

Jon Loomer

NOVEMBER 3, 2019

And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. An easy way to do this is to use the Google URL builder. I provided my own examples above, but Google provides suggestions, too. Facebook URL Builder.

URL 154

URL Facebook How To Sample 154

Kikolani

MAY 17, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Is Google Author Rank Coming? The Resources Mashup. Featured Post of the Week.

Mashup 134

Mashup Resources Google Domain Name 134

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

OCTOBER 15, 2018

Everything is being driven by mobile. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Google is prescriptive about how to present information.

Marketing 199

Marketing Syndication Adwords Social Media 199

The Realtime Report

DECEMBER 16, 2013

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook.

News 156

News Instagram Social Media Twitter 156

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279

B2B Marketing Mobile CPM 279

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Facebook was not initially built to monetize; it was built to go viral.

Sites 256

Sites Facebook Aggregator Mobile 256

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper.

Foursquare 150

Foursquare News Social Media Twitter 150

Convince & Convert

JANUARY 11, 2018

In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Will we call all newsfeed-centric social media platforms “Facebook” in the way we colloquially deem all search engines “Google”?

Social Media 154

Social Media Consultant YouTube Instagram 154

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Any social media updates that we missed?

News 170

News Social Media API Facebook 170

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. ABC joins other U.S.

News 164

News Social Media Facebook LinkedIn 164

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. These are often used as advertised (also referred to as sponsored) posts only.

Publishing 163

Publishing How To Facebook Advertising 163

SocMed Sean

MAY 30, 2018

From online applications to active accounts on job sites like Indeed and Career Builder, to mobile-friendly career sites and social media presences— all of these are part of a larger HR strategy to reach a wider audience of potential employees without an extravagant addition to cost. Separate Departments. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

APRIL 19, 2019

Facebook advertising stats. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. Facebook advertising stats.

CPC 111

CPC Facebook Marketing Advertising 111

Social Media Strategies Summit

NOVEMBER 14, 2019

The video, posted on General Electric’s LinkedIn feed, showcases the first 3-D printed Titanium wheels. They brought audio and visual appeal to the LinkedIn feed by incorporating charged music and a variety of slick aesthetic elements to keep viewers engaged until the end. 10 Google Taps into a Global Conversation.

Class 100

Class LinkedIn Brands Microsoft 100

Twist Image

AUGUST 20, 2014

Still, it''s hard to argue that wearables won''t be the next big thing in personal, mobile and connected technology. or even something like Google Glass ? They are pushing this technology to do some pretty incredible things, but there''s not a lot of real estate for advertising. It is exciting, isn''t it? It''s a tall order.

Apple 80

Apple Marketing Real Estate Mobile 80

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Unlike most other platforms, after all, users aren’t just scrolling through a feed and stopping only when something catches their eye. We wanted to change that.

YouTube 103

YouTube Campaign Adwords How To 103

Bill Hartzer

JUNE 25, 2013

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), Originally, in 2002, the FTC revised its search engine guidance.

Engineering 151

Engineering Advertising Yahoo Paid Search 151

Twist Image

SEPTEMBER 6, 2013

You can''t see something on the Internet without it being surrounded in ads, sponsored by a brand or even created by a brand as a means to do something more than saturate the public with advertising. For my advertising dollar, the most interesting aspect is still the one of impressions. It is advertising in the purest sense.

Marketing 94

Marketing Press Release Wireless Advertising 94

Writtent Blog

MARCH 29, 2013

Never try to make your piece of writing look like an advertisement. How to Prepare For the Upcoming Changes of Google Enhanced Campaigns. As mobile ads grow, small businesses are going to benefit sufficiently by switching your bids from computer to tablet users. There are many things you should look forward to.

Google 69

Google Content Flipboard Marketing 69

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. of the market (Google claiming 37.2% Facebook Feed ads. Facebook Feed ads. Every advertiser is fighting for space on a user’s Facebook Feed. Facebook Feed video ads. Nearly everyone is there.

List 107

List Guidelines Facebook CPC 107

The Realtime Report

DECEMBER 2, 2013

Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook.

News 156

News Foursquare Features Social Media 156

yMarketingMatters

DECEMBER 6, 2015

New Version of Google+: Have you noticed changes with your Google+ page? The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. NOVEMBER TIP: Advertise in Social Media! The study also examined consumer sentiment towards sponsored social media content.

Social Media 100

Social Media Sentiment Study Advertising 100

Adam Sherk

OCTOBER 14, 2015

Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Fast and clean is a good combination, especially on mobile. App Indexing for both Google and Apple is another growing trend.

SEO 100

SEO Syndication Marketing NoFollow 100

Bill Hartzer

MAY 18, 2015

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. If so, how has it suffered?

Small Business 60

Small Business Google SEO Adwords 60

Sprout Social

FEBRUARY 17, 2020

A huge part of social media advertising is making sure you’re targeting the right audience. Let’s dive into everything you need to know about Pinterest advertising targeting and how you can put together the most effective Pinterest ads for your business. Why use Pinterest advertising. App install. Conversions.

Types 123

Types Conversation Advertising Platform 123

The Realtime Report

FEBRUARY 3, 2017

Facebook’s advertising network allows you to reach millions of potential customers very easily. The automatic placement is designed to cover all Facebook products, including Instagram and mobile apps. You can’t use one advertisement to reach everyone, especially if you want to maximize metrics such as conversion and user engagement.

Facebook 70

Facebook How To Advertising network Analytics 70

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily.

Adwords 133

Adwords Metrics CPC Campaign 133

Buzz Marketing for Technology

JUNE 23, 2008

« Measure Traffic with the Google Web Site Trends Bookmarklet | Main. Use the Google Web History for Quick Notes. Google offers a handy history feature that archives all of your searches by date and time. You need to have a Google account and activate it. Annotate Bookmarks and Feeds with a Private Friendfeed Room.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. Google/YouTube ). Search YouTube comments.

YouTube 72

YouTube Features Engagement Hashtag 72

Twist Image

MARCH 20, 2014

That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). If you see something you like on the Fox & Fawn Instagram feed, you simply leave a comment and then phone your order in with the store. What about major brands?

Instagram 97

Instagram Brands iPhone Adwords 97