Reservation Buying Type Replaces Reach and Frequency
Jon Loomer
OCTOBER 9, 2023
The default selection is Auction, which is what advertisers will use 99% of the time. This is due to a fixed CPM, so that you know what you will pay. Fixed CPM means that you know what the cost will be. Meta provides estimates for Budget, Estimated Audience Size, CPM, and Frequency. What is Reservation?
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