Jon Loomer
JULY 5, 2023
This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. When should you use this?
Jon Loomer
OCTOBER 12, 2021
Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Better for the most sophisticated advertiser with high volume and a deep understanding of KPIs and costs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
JANUARY 8, 2024
It’s a very common metric for paid social advertising. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” What does CPC mean? What does CPM mean?
Convince & Convert
APRIL 13, 2017
For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.
Jon Loomer
APRIL 18, 2018
From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.
Bill Hartzer
NOVEMBER 29, 2012
The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Ad Testing.
Oktopost
NOVEMBER 9, 2023
B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year.
Expert insights. Personalized for you.
164 
Let's personalize your content