Small Business Mavericks
OCTOBER 28, 2013
Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. Business Insider tells us why.
Small Business Mavericks
JANUARY 6, 2016
Online advertising. When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. SEO means writing your website content, blog content, and other branded content in such a way that it stands a better chance at obtaining high search engine rankings.
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Small Business Mavericks
SEPTEMBER 21, 2015
As of January of this year, content creation has the second largest share of digital marketing budgets. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Content marketing will be bigger than ever. Imagine more advertisers using video content in their native ads.
Small Business Mavericks
AUGUST 6, 2012
Pinterest allows its users to share and discover their interests via highly visual content by pinning items to a virtual corkboard. In fact, Pinterest drives more revenue per click than Facebook or Twitter and since it is so simple and visual, the site drives a lot of click-through traffic. Don’t You Dare…. Don’t quit too early.
Small Business Mavericks
FEBRUARY 4, 2013
The same topic is also trending on Twitter. If you think your goal is to make your local topic trend on Google+ or Twitter, then you’ll be disappointed. But there’s no reason why you can’t make your local content go viral. Then, you’ve got to get that content seen. Radio advertising.
Small Business Mavericks
JUNE 27, 2011
I hear you saying, “Create content.&# Without content, you can’t go viral. How about “great content?&# In order for your content to go viral, you first have to create awesome knock-your-socks-off content. Viral marketing is nothing more than word of mouth advertising at near lightning speed.
Small Business Mavericks
JUNE 17, 2015
You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Is your website’s content optimized well? Blog content deconstruction. Website content analysis. Newsletter content breakdown. What’s an Online Health Check Up?
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