article thumbnail

Is the Hype around QR Codes Overblown?

Idaconcpts

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

comScore 135
article thumbnail

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. On top of these statistics, comScore’s 2017 U.S. Marketers are also planning to spend more on video advertising in 2018. Social media has changed that entirely.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Strategy Daily News

Proactive Report

The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Internet sites and advertising networks. Read the article >> Facebook Breaks into Top Ten Ad Networks. Facebook was viewed by 153.0 percent of the overall U.S.

article thumbnail

What Journalists Need from PR People

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

article thumbnail

Media Relations in a Web 2.0 World

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

Web 2.0 101
article thumbnail

28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. How many of them are yours?

article thumbnail

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. The top two brands in the survey, Microsoft and Google, together generated about $1.3 billion in paid advertising.

News 110