Waxing UnLyrical

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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. So which one garnered more interest according to Google trends? Holistic media and commerce.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. No One Puts Social (PR) In a Corner. Why advertising should remain a key part of your communications mix. Why: Because I made Venn diagrams! ” Any of these strike a chord?

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The Changing Face of Authoritative Content

Waxing UnLyrical

Now, more and more, people are getting their news from social media and Facebook in particular; and I’m almost embarrassed to admit that holds true for me personally too. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. So clearly ads work.

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. taking place in various social networks, that added to your comment count. What does this mean for your content? Based in the Washington, D.C.,

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