Sherrilynne Starkie

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It’s not advertising. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. FitbitVersa 2 Review.

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Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Many high profile news sites and social networks have been offering native ads to brands for quite some time.

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Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible.