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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

Facebook buys Instagram, which becomes far larger. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? No coincidence perhaps that Microsoft owns 10% of Facebook.

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Six Links Worthy Of Your Attention #41

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Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. microsoft advertising. Always interesting to hear from someone who lives twenty years in the future. bitcurrent.

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The Line Being Drawn Between Smartphones And Tablets

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What does advertising do? Advertising sells the notion of happiness. Use this, buy that and be happy. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. advertising. advertising budget. microsoft surface. That's the purpose.

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Print publishing continues to bemuse me…

The Way of the Web

Why I’m so bemused… Firstly, if you want to test something cheaply, £50 will do it and about 30 minutes will do it – just go and buy a domain and some hosting from somewhere like www.GoDaddy.com (aff link), and put some content up. The worrying thing is that we’re still reiterating that need in 2010.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store? It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. Thats convenience!

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The New Electricity

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As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake.

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