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The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. Microsoft Office tends to lag.

Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And if you’re not…well, hell…just down a couple of these babies and you will be! And they have. Don’t believe me? Let’s be honest.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. The 10-year Microsoft veteran is also a graduate of Harvard Business School. That will be our top focus for next year.

Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn  for a whopping 26 billion dollars. That and more in this week’s Social You Should Know.

The Problem With Time Spent

Twist Image

Long before Google existed, I worked for a search engine selling Internet advertising. Yesterday, I was asked by a media outlet to comment on this this infographic: The Power of Facebook Advertising (if you read French, you can find it here: Facebook en quête de nouveaux revenus ). In this scenario, it makes Facebook look like a much more superior advertising, doesn't it? Sometimes the more time you spend in a media channel, the less open you are to advertising. This is not about Google vs. Facebook vs. Yahoo vs. Microsoft. advertising dollars. Not so.

Google: The search party is not over

Idaconcpts

Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. That brings us to the topic of appeal to advertisers. People who want business cards Google it, which make Google to dominant player for businesses seeking advertising exposure.

Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs. Oracle Buys Involver to Boost Social Media Presence.

The New Electricity

Twist Image

As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. So, how did Google and Microsoft fare with their announcements? advertising. microsoft. Ridiculous.

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The Line Being Drawn Between Smartphones And Tablets

Twist Image

What does advertising do? Advertising sells the notion of happiness. Use this, buy that and be happy. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. They're typically not shopping in Target or Walmart with an iPad in hand or watching video on their Microsoft Surface in between meetings--they're doing that on their phones instead.". If we don't, we're going to continue to debate the baseline value of simply advertising on these devices, and that would be a tragic mistake. Truth?

This Week in Social Media – 5/29/2013

Social Media Marketing

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. Now Google is considering buying Waze , which may spark a bidding war. These are those links.

How Facebook is Slowly Strangling Twitter

Convince & Convert

Facebook buys Instagram, which becomes far larger. 2. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? This series of mirrored moves is right out of the Microsoft playbook of the 80s and 90s. Image via BigStockPhoto.com.

This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. All reasons to seriously consider the Bing Network in your online ad buys. This post brought to you by Bing Network. The Bing Network has evolved quite a bit over the years.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” All were taken from his book Confessions of an Advertising Man. 1. Nowadays, 73% of customers research a product on the internet before buying it. The more informative your advertising, the more persuasive it will be.”. highlight to tweet).

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B2B Marketers Are Humans, Too

Convince & Convert

Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories. The Programmatic Mind   educates marketers and explores programmatic advertising trends. The brand wasn’t targeting consumers, but transport companies. The Value of Video.

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Six Links Worthy Of Your Attention #41

Twist Image

Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. As more and more people buy iPads and get comfortable with paying for content on the fly, perhaps we're about to enter a new golden era in long-form journalism? microsoft. microsoft advertising. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). gigaom.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. ‘Eat your own dog food’ Who: Paul Maritz of Microsoft. The slogan has since been used in every De Beers ad and in 1999 was named the slogan of the 20th century by Advertising Age. Today, Lesson?

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. Apple. Apple doesn’t play on Facebook or Twitter.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Google will buy Twitter for tens of billions of dollars. The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. Buy vs. build an audience. In that case, there is another option: buy it. According to 25 Experts). A.

Make Better Broth: Quality Over Quantity

Spin Sucks

Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave you thinly spread. Look at two of the biggest and most successful companies around today – Apple and Microsoft. This ensures that people aren’t wondering which version is better – instead, all they need to decide is which colour to buy.

Seven Ways to Present a 360 Degree View of Your Brand

Spin Sucks

Do you have an audio logo like Microsoft Windows ? Given that consumers don’t trust advertising , what brand-related proof can you offer prospects to persuade them to buy from your organization? Today’s guest post is written by Heidi Cohen. . Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. Visual signs. Audio sounds. Spokesperson.

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

In a study done by Microsoft , 46% of people surveyed said social media helped increase their productivity. The first step is to get the buy-in from a small, but influential team within the company. This is a chance to create discussions around your brand – not an advertising opportunity. Guest post by Daniel Kushner, CEO of Oktopost.com. Source: Holtz ).

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4 Reasons Google Bought Wildfire

Convince & Convert

You may recall that Facebook never signed a deal with Google to incorporate behind-the-password activity into Google, which is why Facebook activity doesn’t show up in Google much, and also why the Facebook/Microsoft (Bing) alliance was theoretically a counter-balance. What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). But it’s brilliant.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

If we discard trend worlds like a pair of of shoes everyone seems to be buying, and we are constantly thinking up new ways to say things… new catch phrases that will just wind up on this list five years from now… what is ultimate the solution to our speak? And your Microsoft example is a great illustration of how various terms can get turned into buzzwords. Drives me nuts.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. How do the audiences differ across various social networks?

HOW TO: Properly Use Badges to Engage Customers

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Badge 62

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

The Promise of Internet!

Atom Thought

Internet as a medium also very clearly pushed a fact that you can’t spend money and buy consumers-that was a very powerful phenomenon! That, money can buy users, but cannot sustain and retain was truly imbibed in the thought-process. If that was not true, Yahoo, Microsoft, ebay, MySpace etc. Internet was conceptualized with a dream. Many succeeded! the list goes on.

What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]

How PR Pros Are Using Social Media for Real Results

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One method that has yielded results for Targus is utilizing its Twitter account for giveaways and promotions and monitoring Twitter conversations to target bag-buying consumers. View More » Business Microsofts Newest Acquisition Is Abo. Microsoft Posts Record Earnings, But. confused)?

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Yahoo Search Ads Now Served by Microsoft HOW TO: Optimize Your Social Media Ma. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Microsoft. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. microsoft. advertising. About | Subscribe | Contact | Advertise.

Class 77

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Microsoft Posts Record Earnings, But. Learn more. Mobile 2.0

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Why I'm Proud To Be A Dummy

Twist Image

In fact, I own a ton of these books and often find myself buying more and more as topics of interest come to mind. After writing my upcoming book, CTRL ALT Delete with it, I have no idea how I wrote my first book, Six Pixels of Separation , on Microsoft 's Word. As I was speaking to the Wiley professionals manning the booth at New Media Expo, I begun talking about all of the scenarios that I find myself in where their For Dummies guides have been helpful to me (as if I was attempting to justify why I was buying a book that most people think are just for dummies). google.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Microsofts (un)secret weapon for winning the BI battle. Microsoft scales out SQL Server 2008, wants to democratize BI. Best Practices: Migrate from Lotus Notes to Microsoft Exchange & SharePoint. Microsofts (un)secret weapon for winning the BI battle. Microsoft scales out SQL Server 2008, wants to democratize BI. Microsoft Virtualization. Not All QSAs Are Created Equal: What You Should Know Before You Buy. Advertise Contacts. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Events. Small Enterprise.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

How SEO Influences Gamer Buying Habits. “ About 40 percent of game-related searches occur in the six months leading up to a launch as individuals evaluate what to buy. Gawker Closing $2M Worth of Advertising in a Single Day. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! That’s pretty incredible, considering social campaigns require no media buys and cost next to nothing to implement, whereas banners and search ads are a huge expense. Microsofts Kin One and Two Are Comin.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Why Curation Is Just as Important as Creation [OPINION]

mashable.com

These are the people who enjoy the process of choosing what to hang, how to price it, and how to make sure painters have enough income to pay the rent and buy more paint and canvas. Justin Kelly. I’ve created a lot of content — made movies, written songs, blogged — BUT I’ve also worked in advertising and SEO. Microsoft. Advertising. microsoft.