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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. And recently Apple has been striking out. Not with poor products, but by not meeting expectations.

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The Rise and Rise of Apple Inc

Idaconcpts

The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. The PR spread like wildfire, and it established a motif that would run through Apple’s marketing through to their present day battles with Microsoft. By way of comparison, Microsoft’s net income was only 5.23

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Microsoft Introduces Windows 365 Cloud PC: What Is It & How Secure Is It?

Tweaklibrary

On Wednesday as Microsoft announced Windows 365 – a cloud service to experience Windows 10 or Windows 11 (when released) for businesses of all sizes, there’s chatter. Everyone wants to know what Microsoft 365 is, what it offers, and whether it is safe to use or not. No Accessing or Mining Your Data for Advertising.

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The Rise and Rise of Apple Inc

Idaconcpts

The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. The PR spread like wildfire, and it established a motif that would run through Apple’s marketing through to their present day battles with Microsoft. By way of comparison, Microsoft’s net income was only 5.23

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How Facebook is Slowly Strangling Twitter

Convince & Convert

Twitter launches lead generation advertising cards. Is Facebook the New Microsoft? This series of mirrored moves is right out of the Microsoft playbook of the 80s and 90s. No coincidence perhaps that Microsoft owns 10% of Facebook. This tactic has been ongoing for years, and is very much accelerating today.

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Six Links Worthy Of Your Attention #41

Twist Image

Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. microsoft advertising. Always interesting to hear from someone who lives twenty years in the future. bitcurrent.

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The Line Being Drawn Between Smartphones And Tablets

Twist Image

What does advertising do? Advertising sells the notion of happiness. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. How many times have you found yourself lying in bed at home for hours on end flicking around on an iPad ? advertising.

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